INSPIRATION
Just enough design

The goal was to create an appealing, simple and beautiful system to drive adoption and increase user satisfaction. The final design referenced visual cues from user’s  work environment and tooling while nodding to long established visual metaphors from physical products and tools.

Capabilities
work
Insights
Contact
Concept & Strategy
Prototype & Validate
Collaborate & Accelerate
Generate a global product strategy in two days
An easier way to find the needle in the haystack
Envisioning the future of shipping port operations
Helping Schwab invest in their clients’ evolving needs
Transform global wind operations into a single, cohesive experience.
Empowering Patients to Manage Their Health with Confidence

Insights

Our latest musings in the world of strategy & design

Big Firms vs. Small Firms: When Size and Brand Matter in Consulting (and when it doesn't)

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Why Great Concepts Rarely Become Great Products

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Better Than Guessing: Beating the House at the Product Design Casino

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In Praise of Positive Deviants

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MVPs are NLA

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The Triple Crown of Strategy, Part III

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The Triple Crown of Strategy, Part II

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Some reflections on the design discipline ecosystem (Part I)

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The Triple Crown of Strategy, Part I

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Common challenges faced by product teams (that they might not even know they're facing)

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Do you have what it takes? Vision, strategy, design and commitment

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What would it take for your company to put user experience first? (Part II)

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What would it take for your company to put user experience first? (Part I)

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The hidden costs of cost-cutting

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Workshops: Prep or no-prep?

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The Logistical Elephant in the Room

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Small teams for the big win

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Open-sourcing product design

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Futuredraft: An ‘in-source’ agency

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